Transforming Complex Medical Science into Compelling, Compliant Content
Specialized medical writer with proven expertise in creating PAAB-compliant content for pharmaceutical and healthcare audiences. Bridging clinical science, strategic storytelling, and regulatory clarity across oncology, neuroscience, immunology, and endocrinology.
About Me
My journey into medical writing began with a unique foundation in technical communications and social media strategy at Shaw Communications, where I pioneered social listening initiatives that transformed customer service operations. This experience taught me the power of translating complex information into accessible, actionable content.
During the pandemic, I realized my passion lay in healthcare communications. I enrolled in the University of Toronto's Freelance Writing in Science, Medicine & Public Health program, graduating with honours in 2020. Under the mentorship of seasoned medical copywriter Erin, I gained the scientific grounding and editorial rigor necessary to excel in this specialized field.
Since then, I have worked on regulated, PAAB-compliant materials for pharmaceutical, MedTech, and health tech clients. My work sits at the intersection of clinical science, strategic storytelling, and regulatory clarity, ensuring every piece of content meets the highest standards of accuracy and compliance while remaining engaging and effective.
Expert knowledge of PAAB-ready claims, fair balance principles, and evidence-based substantiation
Bridging consumer, brand, and HCP audiences with compelling narratives grounded in science
Streamlined submissions and reviews that reduce rework and accelerate approvals
Expertise & Capabilities
Core Competencies
Therapeutic Areas
Select Brand Portfolio
Portfolio
A selection of PAAB-compliant medical writing projects across pharmaceutical brands, therapeutic areas, and content types.
HCP email communicating patient retention data for psoriatic arthritis treatment with ACAR response metrics.
Digital landing page for grant program promoting flow cytometry research funding opportunities.
Specialist-focused email explaining Time In Range metrics for continuous glucose monitoring.
Healthcare professional email addressing interstitial fluid versus blood glucose measurements and lag time considerations.
Digital educational pamphlet for desflurane anesthesia delivery system features and clinical applications.
Sales email promoting single-cell multiomics technology for advanced genomic research applications.
Animation script for caregiver education about schizophrenia treatment and support resources.
Social media content series for caregivers of patients with schizophrenia, focusing on connection and support.
Professional Experience
- •Develop PAAB-compliant medical content for HCP and consumer audiences across digital and print platforms including websites, emails, video scripts, and educational materials
- •Deliver regulatory-compliant materials ensuring adherence to PAAB standards, evidence hierarchy, and fair balance principles for pharmaceutical and MedTech clients
- •Translate complex medical concepts into clear messaging tailored to oncology, neuroscience, immunology, and endocrinology therapeutic areas
- •Created high-impact content positioning Merit Medicine as a leader in predictive healthcare leveraging AI and machine learning
- •Authored blog articles, case studies, and thought leadership pieces on AI applications in healthcare delivery and insurance
- •Developed and executed social media strategies to grow engagement and expand community reach across multiple platforms
- •Launched Shaw's support community, establishing best practices and training protocols for support representatives
Education & Certifications
Foundational knowledge of Canadian pharmaceutical advertising regulations, PAAB standards, Health Canada requirements, fair balance principles, and evidence-based claim substantiation
Tools to make science, medicine, and public health content engaging and accessible for lay audiences
Get In Touch
Interested in working together on your next medical communications project? I'd love to hear from you.